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How to Increase Spend Per Head on a Zero Budget: Practical Tips for Hospitality Operators

  • robbiesymonetteg9
  • Sep 16, 2025
  • 2 min read

After 10 days driving, hiking, and working across California, I learned a lesson at Kitchen in the Desert, Yucca Valley that every bar, restaurant, pub, and hotel operator can benefit from.

Upon arrival, a small but clever detail stood out: the restaurant was chef-owned. This instantly signaled expertise and authority, building credibility with guests from the start.

When I ordered a Coke, the server politely declined with a nod and some banter, explaining: "everything is made fresh." This was a subtle yet powerful reminder that quality and guest guidance drive trust and spending.


After a brief discussion about flavors, the server recommended a cucumber-cilantro lemonade—perfect for my taste. This illustrates how trusted, personalized recommendations can increase spend per head without any extra budget.


Outside restaurant in desert setting

Maximise Table Revenue Without Extra Spend (Increase Spend Per Head on Zero Budget)

Hospitality operators don’t need costly promotions or marketing campaigns to boost revenue. Instead, focus on:

  • Guiding Guests Effectively: Your front of house team are experts. Encourage them to suggest dishes, drinks, or add-ons that align with guests’ preferences.

  • Upselling Through Service, Not Pressure: Subtle recommendations increase spend naturally, without making guests feel pushed.

  • Building Trust and Rapport: Confidence and credibility from your staff encourages guests to take suggestions, enhancing their experience and your revenue.


Staff Recommendations That Drive Guest Spend

  • Bars: Suggest signature cocktails or premium spirits based on guests’ tastes.

  • Restaurants: Highlight specials or curated menu pairings that elevate the meal.

  • Pubs: Recommend shareable platters or craft beers to groups for higher per-head spend.

  • Hotels: Encourage guests to try in-house dining or add experiences to their stay.

Small actions, like guiding guests confidently and personalizing recommendations, can significantly improve spend per head with zero additional budget.


Turning Expertise Into Revenue

By training staff to provide informed recommendations and refining touchpoints in the guest journey, venues can increase revenue, improve guest satisfaction, and drive repeat business. Implementing these strategies doesn’t require marketing spend—it’s about leveraging what your team already has: knowledge and customer interaction.


Morepax Hospitality Support

Morepax helps bars, restaurants, pubs, and hotels optimise front of house service, boost per-head revenue, and create exceptional guest experiences. We provide actionable guidance and support to ensure your team maximises revenue opportunities while keeping costs low.


✨ If your venue wants to increase spend per head without extra budget, Morepax can provide the tools and support to make it happen.



 
 
 

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