4 Steps To A Busy Bar: Why “More Instagram Posts” Is Not A Sales Strategy

It's an increasingly common beliefs held by operators that great cocktails and Insta-worthy interiors equate a busy venue. I'm afraid that's a faux pas we see all too often. If your event spaces and bookable areas are sitting empty more often than full, you don’t have a design problem and tiktok wont save you — you have a sales problem.

Too many bars and venues rely on empty actions in the belief it constitutes marketing; hammering a following of under 10,000 on social media with desperate pleas. Your issue isn't with content, product or design - It's in getting your product to the right people. Maybe you get a few group bookings from repeat guests, the odd hire enquiry from existing contacts or random walk-in guests — but that’s not a strategy. That’s luck.

Here’s 4 steps to a busy bar and a modern sales strategy:

• Inbound and outbound lead pipelines (yes, your events manager should be doing proactive outreach, and measuring it via...

• A real CRM system Get a viable booking system that suits your needs. Excel will only take you so far in enquiry handling.

• Lead response within 1 hour — not 3 days later when they’ve already booked with your competitor.

• Assets and third party process - A tech stack that fits budget and drives business, active relationships with third party platforms and event services. Clear assets, be it photographs, packages and brochures.
  

This does not need to take budget, but will generate predictable, scalable revenue.

If you’re not sure where to start with the above, it’s time you speak to a Hospitality event sales consultant.

4 steps to a busy bar, Robbie Symonette @ Morepax Hospitality Consulting