Case Study: How We Turned £300 into £87,000 in Private Hire Revenue For Summer in Just 7 Days

robbiesymonetteg9
Jun 26, 2025
2 min read

How do you turn £300 into £87,000 in just 7 days?

This is no blag, nor is it a fantastic feat— but it's exactly what we did for 1 London based bar and event space struggling to fill its hire spaces this summer. In this instance, Morepax combined it's deep experience with a very lean budget to turn out a sharp strategy on a 7-day lead. And just like that, we turned a a problem period into a healthy looking summer, bolstered with bookings.

This is a testament to focused strategy, targeted outreach, and knowing exactly how to turn enquiries into bookings- as well as a wake-up call to anybody coasting on generic sales methods!

Girl holding bucket of champagne in busy venue (25 paul street)

The Challenge: Great Venue, Wasted Opportunity Boost private hire revenue for summer

This client had it all—location, ambience, and a strong reputation as a nightlife destination. But their private hire offering was flying under the radar, especially during the summer when function space demand spikes.

Despite beautiful interiors and great F&B, they were barely scratching the surface on hire bookings. They needed a way to maximise summer dates quickly and convert empty hire spaces into booked-out revenue drivers.

The Objective: Fill Private Hire Slots Across June–August

With just a £300 ad budget, our brief was simple:🎯 Drive as many event bookings as possible for the summer months.🎯 Target group celebrations, summer parties, and midweek corporate socials.🎯 Deliver results quickly, with an agile and ROI-focused campaign.

The Strategy:

1. Occasion-Driven Paid Ads (on Meta)

We launched a high-intent Meta campaign (Facebook & Instagram)

2. Local Sales Outreach & Retargeting

Equipping staff with the right tools and techniques to accelerate conversion.

The Results:

✅ £87,000 in confirmed revenue for Jun, Jul, Aug

✅ 33 private hire bookings for dead dates.

✅ Function spaces booked 4–6 weeks in advance

✅ 29:1 return on ad spend (ROAS)

What This Proves

You don’t need huge budgets—you need the right strategy.

In just 7 days, we transformed a low-traction hire offering into a high-performance revenue stream. The key wasn’t luck—it was understanding the customer mindset, creating compelling campaigns, and providing the sales tools needed to close the deal.